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Clothing & Accessories  // Browsing posts in Clothing & Accessories

Non-Classic UGG Styles Show Underwhelming Popularity and Sales

Research Question: Are Deckers’ UGGs losing or gaining popularity and sales compared to back-to-school season 2014? Companies: COLM, DECK, WWW, SKX By: Susan Jennings Click here to download the report (.pdf)   Summary of Findings This is the second of Blueshift Research’s two-part report on Deckers Outdoor Corp.’s (DECK) UGG brand. This report focuses on input […]

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Skechers Continues to Walk Tall Worldwide

Research Question: Will Skechers continue its tremendous growth for the rest of 2015 and into 2016? Companies: ADDYY, NKE, SKX, TYO:7936, UA By: Chris Jenks Click here to download the report (.pdf)   Summary of Findings Skechers USA Inc. (SKX) should be able to sustain its strong recent growth throughout 2015 and into 2016, according to […]

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DECK Unable to Revive Classic UGG Boot or to Create Interest in New UGG Products

Research Question: Can Deckers meet its own high expectations despite the declining popularity in its UGG Classic shearling boots? Companies: COLM, DECK, SKX, VFC By: Susan Jennings Click here to download the report (.pdf)   Summary of Findings This is the first part of Blueshift Research’s two-part report on Deckers Outdoor Corp.’s (DECK) UGG brand. This […]

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Boot Barn Idea Proposal

Boot Barn Idea Proposal

Research question: Will Boot Barn overcome negative sales trends caused by the oil and gas slowdown and pricing headwinds? Report Available: Oct. 14, 2015   Blueshift’s initial research shows BOOT stores near oil and gas fields are under pressure given the slowdown in the oil boom. BOOT is also facing difficult comps with its Sheplers acquisition because of […]

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Skechers Idea Proposal

Skechers Idea Proposal

Research Question: Will Skechers continue its tremendous growth for the rest of 2015 and into 2016? Report Available: September 24, 2015   Blueshift’s initial research shows no end in sight for SKX’s growth spurt. The company is fine-tuning its international supply chain and marketing to fuel its grueling pace. But, despite most of its product lines […]

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Dick’s Understaffing, Poor Service Lead to Frustration, Cement Its Reputation

Research Question: Will severe understaffing at Dick’s Sporting Goods derail sales and cause customers to opt for competitors? Companies: AMZN, BGFV, CAB, DKS, EBAY, FL, HIBB, JCP, KKR, TGT, WMT By: Reverdy Johnson Click here to download the report (.pdf)   Summary of Findings Seventeen of 33 sources, including customers and competitors, said Dick’s Sporting Goods […]

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Deckers Whisper

Deckers Whisper

Research Question: Can Deckers meet its own high expectations despite declining popularity in its UGG Classics? Report Available: Sept. 2, 2015   Blueshift’s initial research shows DECK setting ambitious goals for the holiday season as it launches new products within its core and non-core segments. DECK also hopes to ramp up its direct-to-consumer channel where it sees […]

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Dick’s Sporting Goods Whisper

Dick’s Sporting Goods Whisper

Research Question: Will severe understaffing at Dick’s Sporting Goods derail sales and cause customers to opt for competitors? Report Available: July 30, 2015   Blueshift’s initial research shows DKS has ambitious growth plans as it opens up dozens of brick-and-mortar stores and takes measures to improve margins, however reports are surfacing from unsatisfied customers across the nation that DKS […]

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Skechers’ Pace Not Slowing

Research Question: Is Skechers’ recent success sustainable through 2015? Companies: ADDYY, BRK.A/BRK.B, DECK, NKE, SKX, TYO:7936, UA, VFC By: Chris Jenks Click here to download the report (.pdf)   Summary of Findings Skechers USA Inc. (SKX) will sustain its strong growth throughout 2015, according to all 18 sources comprising Skechers suppliers, distributors and store personnel as well […]

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Down Trend in Deckers’ UGG Boots Will Only Worsen

Research Question: How has Deckers’ UGG brand performed compared with late 2014 and year-to-year? Companies: COLM, DECK, VFC, WWW By: Susan Jennings Click here to download the report (.pdf)   Summary of Findings Deckers Outdoors Corp.’s (DECK) UGG has continued to become less popular among its key demographic of younger women since Blueshift Research’s 8, 2014, report […]

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