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Clothing & Accessories  // Browsing posts in Clothing & Accessories

Hugo Boss Idea Proposal (BOSS)

Hugo Boss Idea Proposal (BOSS)

Are Hugo Boss’ rebranding efforts and focus on growing its men’s casual wear line leading to improved sales in Europe?   Report Available: February28, 2018   Blueshift’s initial research found BOSS in the midst of a sales recovery with growing expectations for 2018. The company is shifting its branding efforts to emphasize more casual looks and […]

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Ulta Beauty Idea Proposal (ULTA)

Ulta Beauty Idea Proposal (ULTA)

Is Ulta’s slowdown a sign that the company’s successful run has peaked, or is this just a bump in the road?   Report Available: February 23, 2018   Blueshift’s initial research found ULTA showing signs of concern as trends change in the beauty industry and growing competition looks to take share in the category. Despite double […]

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Hugo Boss’ Rebranding and Focus on Men’s Casual Wear in Europe Will Succeed (ETR:BOSS)

Research Question: Will Hugo Boss’ rebranding efforts and focus on growing its casual wear line lead to improved sales in Europe? Companies: BME:ITX, EPA:CDI, ETR:BOSS, FRA:AAH, GOOS, LON:ABF, LON:TED, PVH, RL, STO:HM-B By: Reverdy Johnson Click here to download report (.pdf)   Summary of Findings Hugo Boss AG’s (ETR:BOSS) focus on rebranding and emphasizing its […]

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Wearables Market Still Percolating But Fitbit’s Ionic Not Resonating (FIT)

Research Question: Is demand for wearable tech and smartwatches growing? Will the new Ionic help Fitbit regain lost share? Companies: AAPL, ASX:CAT, FIT, FOSL, GOOG/GOOGL, GRMN, KORS, KRX:005930/005935 By: Seth Agulnick Click here to download report (.pdf)   Summary of Findings Demand for basic wearables such as activity trackers should remain strong this holiday season, […]

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Hugo Boss Idea Proposal (BOSS)

Hugo Boss Idea Proposal (BOSS)

Will Hugo Boss’ rebranding efforts and focus on growing its casualwear line lead to improved sales in Europe?   Report Available: December 14, 2017   Blueshift’s initial research shows Hugo Boss simplifying its brand away from its traditional color labels and into two distinct bands, HUGO and BOSS. Amid this shift, there is also an increased […]

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Fitbit Idea Proposal (FIT)

Fitbit Idea Proposal (FIT)

Is demand for wearable tech and smartwatches growing? Will the new Ionic help Fitbit regain lost share?   Report Available: December 7, 2017   Blueshift’s initial research found FIT losing ground as its device shipments are declining. It is estimated that by years end, FIT will have fallen to third place in the wearables market with […]

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Mother’s Day Promotion Boosts Sales at Signet’s Kay; Zales Still Disappointing (SIG)

Research Question: Will Signet bounce back with improved sales for Mother’s Day? Companies: CPH:PNDORA, SIG By: Reverdy Johnson Click here to download report (.pdf)   Summary of Findings Signet Jewelers Ltd.’s (SIG) Mother’s Day sales were mixed among its three main retailers—Zales, Kay Jewelers and Jared—but the company has made progress compared with Blueshift Research’s […]

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Signet Jewelers Idea Proposal (SIG)

Signet Jewelers Idea Proposal (SIG)

Will Signet bounce back with improved sales for Mother’s Day? Report Available: May 22, 2017   Blueshift’s initial research shows SIG off to a slow start in 2017 as holiday sales and Valentine’s Day sales were both disappointing. A sexual harassment scandal hasn’t helped matters. The company has vowed to improve its e-commerce platform, which […]

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Ulta No Quick Fix for Estee Lauder’s MAC, But Too Faced on Track for Solid Growth (EL, ULTA)

Research Question: Can Estée Lauder penetrate and compete in the open-sell makeup channel? Companies: EL, ELF, FB, JWN, LVMUY, LRLCY, LVMH, M, REV, TYO:4911, TYO:4922, ULTA By: Reverdy Johnson Click here to download report (.pdf)   Summary of Findings The Estée Lauder Companies Inc.’s (EL) efforts to successfully enter the open-sell makeup channel will not […]

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Tailored Brands Idea Proposal (TLRD)

Tailored Brands Idea Proposal (TLRD)

Will Tailored Brands’ shift from deep discounting to a fresher look aimed at millennials be the catalyst for improved performance? Report Available: May 24, 2017   Blueshift’s initial research found TLRD faltering on several fronts in Q4, with soft traffic, poor sales, and higher-than-expected losses from its start-up tuxedo business partnership with Macy’s. A tough […]

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