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April, 2018  // Posts published in April, 2018

Tech Trends: Trade War Supply Chain Risks Could Threaten U.S. IT Vendors

Research Question: Will U.S. IT equipment companies be affected by moves to place tariffs on Chinese-manufactured equipment that carries U.S. brand names? Companies: By: John Harrington Click here to download report (.pdf)   Key Findings A looming trade war with China has major U.S.-based vendors of IT networking equipment caught in a confusing limbo that threatens […]


Facebook Idea Proposal (FB)

Facebook Idea Proposal (FB)

Is Facebook’s ad revenue growth threatened by the data privacy and fake news scandals engulfing the platform? Report Available: April 24, 2018   Blueshift’s initial research found FB embroiled in scandal around how well it protects user data and how some groups have used the platform to spread erroneous information. The controversies had not yet hit […]


Update: Nielsen’s Measurement of Netflix Audiences Not Delivering the Big Picture (NLSN)

Research Question: Is Nielsen’s system for measuring Netflix audiences giving the firm a new competitive advantage? Companies: CMCSA, DIS, FOX, NFLX, NLSN, SCOR By: Seth Agulnick Click here to download report (.pdf)   Summary of Findings Nielsen Holdings plc’s (NLSN) latest attempt at measuring Netflix Inc. (NFLX) audiences is a largely insignificant step forward. Content […]