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December, 2014  // Posts published in December, 2014

Dec 08 2014 Media & Print, Services

Ho-Hum Holidays for TV Advertising

Research Question: Has spending picked up in the fourth-quarter TV scatter market? Companies: CBS, CMCSA, DIS, DISCA, GCI, NWS, SBGI, SNI, SSP, TWX, VIA Click here to download the report (.pdf)   Summary of Findings The fourth quarter began with political spending buoying certain markets in which races were tight or issue advertising was heated. However, […]

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Restoration Hardware Suppliers Sound Cautious Note on Sales

Research Question: Will demand for Restoration Hardware products continue to grow aggressively, and how are the company and its suppliers managing this growth? Companies: RH, WSM By: Reverdy Johnson Click here to download the report (.pdf)   Summary of Findings Both suppliers who were contacted for this quick check on Restoration Hardware Holdings Inc. (RH) expressed caution […]

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Panera Bread Whisper

Panera Bread Whisper

Research Question: Will Panera 2.0 give the company a needed boost in same-store sales? Companies Covered: Panera Bread Co (PNRA), Chipotle Mexican Grill (CMG), Wendy’s (WEN), Domino’s Pizza (DPZ), Papa John’s, (PZZA), Sonic (SONC), Yum Brands (YUM), Einstein Noah Restaurant Group (BAGL), Starbucks (SBUX), Buffalo Wild Wings (BWLD), Noodles & Company (NDLS), Potbelly (PBPB), Zoe’s Kitchen (ZOES) Report Available: […]

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Under Armour Whisper

Under Armour Whisper

Research Question: Will Under Armour continue to take share from Nike in 2015 and beyond? Companies Covered: Under Armour (UA), Nike (NKE), Skechers (SKX), Adidas (ADS.DE) Report Available: January 15, 2015   Blueshift’s initial research shows Under Armour is nibbling at Nike’s heels due its influential ad campaigns and heightened brand awareness, but may struggle […]

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Current Exparel Users Satisfied; FDA Concerns Create Potential Hurdles

Research Question: Has the FDA warning letter negatively affected use of Pacira Pharmaceutical’s Exparel? Companies: HCA, HYH, PCRX By: Linda Richards Click here to download the report (.pdf)   Summary of Findings Two distinct schools of thought on the impact of a September FDA warning letter to Pacira Pharmaceuticals Inc. (PCRX) emerged in this report. Industry specialists […]

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