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December, 2014  // Posts published in December, 2014

Facebook Whisper

Facebook Whisper

Research Question: Can Facebook entice large national brands to increase advertising on its site? Companies Covered: Facebook (FB), Google (GOOG), Twitter (TWTR), Yahoo (YHOO), LinkedIn (LNKD) Report Available: Jan. 23, 2015   Blueshift’s initial research shows Facebook ads have tripled in price as it succeeds with newer products, but stands to lose a significant portion […]

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ADT Whisper

ADT Whisper

Research Question: Will cable/telecom home security offerings materially affect ADT’s customer growth and/or attrition rate in the next six months? Companies Covered: ADT Corporation (ADT), Tyco International (TYC), Google (GOOG), Comcast (CMCSA), Verizon Communications (VZ), Time Warner Cable (TWC), DirecTV (DTV) Report Available: January 16, 2015   Blueshift’s initial research shows ADT reaching most of its financial […]

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LinkedIn’s Ad Revenue Set to Spike Through Content Marketing

Research Question: Will content marketing provide a significant boost to LinkedIn’s revenue? Companies: FB, GOOG/GOOGL, LNKD, TWTR, YHOO By: Susan Jennings Click here to download the report (.pdf)   Summary of Findings LinkedIn (LNKD) has the potential to significantly grow its revenue through content marketing/native advertising. It also should benefit from its stronghold on business-to-business (B2B) advertising […]

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Dec 22 2014 Restaurants, Services

Panera’s New Focus on Digital Ordering is Getting High Marks

Research Question: Will Panera 2.0 give the Company a Needed Boost in Same-Store Sales? Companies: BLMN, BKW, BWLD, CMG, COSI, DNKN, DPZ, KKD, MCD, NDLS, PBPB, PNRA, PZZA, SBUX, WEN, YUM, ZOES By: Seth Agulnick Click here to download the report (.pdf)   Summary of Findings Panera Bread Co.’s [PNRA] new mobile and in-store digital ordering system, Panera 2.0, […]

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December 2014 Trends Tracker

Trends Tracker Companies covered: AAPL, AMX, AMZN, ANGI, BABA, CMG, DD, ETR:BMW, FB, GOOG/GOOGL, GRPN, HKG:0992, ISRG, KRX:005930, LNKD, MA, MCD, MON, NFLX, S, SFM, SIRI, SYT, T, TGT, TMUS, TSLA, TTWO, TWTR, TWX, TYO:7201, TYO:7974, VZ, WFM, WMT, YELP Click here to download the report (.pdf)   Introduction Welcome to Blueshift Research’s and SurveyMonkey’s fifth […]

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Dec 19 2014 Basic Materials, Energy

Weir Sales to Benefit from High-Intensity Fraccing; Industry-Wide Budget Cuts Will Challenge

Research Question: Will Weir benefit from increased use of sand as a proppant for hydraulic pressure pumping? Companies: BHI, EOG, HAL, SLB, LON:WEIR By: David Franklin Click here to download the report (.pdf)   Summary of Findings The Weir Group PLC (LON:WEIR) and Gardner Denver Inc. will experience increased equipment, service and supply sales as a direct benefit of […]

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Competition, Market Conditions and Industry Budget Cuts Challenging Core Labs

Research Question: Will Core Labs lose market share and see reduced margins in its Reservoir Description segment due to competitive forces? Companies: BHI, CLB, HAL, SLB, WFT By: David Franklin Click here to download the report (.pdf)   Summary of Findings Core Laboratories NV’s (CLB) market share and margins are being affected by a variety of forces, […]

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Burger King Whisper

Burger King Whisper

Research Question: Will Burger King’s acquisition of Tim Hortons result in a temporary share shift or in long term gains? Companies Covered: Burger King (BKW), Tim Hortons (THI), McDonald’s (MCD), Wendy’s (WEN), Carrols Restaurant Group (TAST) Report Available: January 22, 2015   Blueshift’s initial research shows Burger King will continue to grow through its acquisition of […]

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GrubHub a Positive Boost for Restaurants, Current Commissions Not a Deterrent

Research Question: Will GrubHub’s high commission fees prompt restaurant owners to seek food delivery services elsewhere? Companies: AMZN, GRUB By: Reverdy Johnson Click here to download the report (.pdf)   Summary of Findings Sixteen of 20 restaurant managers/owners interviewed by Blueshift Research said GrubHub Inc. (GRUB) is a valuable service, and plan to continue using the platform […]

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Skechers Still Walking Tall

Research Question: Does Skechers have the capacity and correct marketing strategy to sustain its rapid growth rate? Companies: ADDYY, BRK.A, BWS, DKS, KRS:081660, KSS, LULU, NKE, SCVL, SKX, TYO:7936, UA, VFC, WWW By: Chris Jenks Click here to download the report (.pdf)     Summary of Findings Skechers USA Inc.’s (SKX) rapid growth rate can be sustained […]

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